Now, a company is launching a line of perfumes based on a celebrities genetic code.
Verdun makes clear that the recipes are secret formulas based on the genetic coding for mitochondrial DNA, or mtDNA, which exists outside the nucleus of every cell and is passed down genetically only from the mother's side. There are a limited number of variations in mtDNA, and millions of people share the same variation. So if the fragrance called "Blue Suede" is based on Elvis Presley's genetic code, it could also be based on the code for Elvis Weisenheimer who lives down at the end of the street.Yep, sounds like they'll take some sort of pattern from the DNA, run it through an algorithm and then the result will be used to formulate a perfume.
Big whoop.
2 comments:
that's just dumb (the perfumes). maybe if the general public were more science literate then they wouldn't fall for crap like this.
Yep, the whole concept is dumb. But I bet some people buy it. Whether enough will buy it to keep the company in existence (in this day and age especially) remains to be seen.
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