Personal Genome Scans

Don't count me as one of the people who'll opt for this type of service, though $1,000 isn't all that much to have it done.

Navigenics, 23andMe and deCODE specify that customers own their personal data. But executives keep the door open to use their growing databases for research with commercial or nonprofit partners. Such studies should take place under research protocols, not as an outgrowth of consumer marketing, the CDC’s Khoury argues. For now, he says, the best tool available to personalize medicine is low tech and low cost: family health history.

So we'll move from companies selling your personal information like addresses, phone numbers and the like to selling your genotype. Not for me.